Another year, time for a little list of goals to aim for! I always wish the new year wasn’t in January (I’m definitely more of an optimist in the sunshine!) but I do LOVE a list and having a few things to aim for keeps me moving forward, and the best bit – feeling proud, happy and relieved when you’ve managed to achieve them!
2015 was a major year for Beetle Cherry, taking the big step to refocus what it was I was doing. You can read about my initial ideas for relaunching my business and where the idea for my illustrated wildlife park came from, and then about my hopes and dreams for my business once I’d launched in August. It was this time last year that I was sitting down wondering whether to give it up or rebrand (I can’t believe that was only a year ago!!), and after doing some brainstorming realised I just needed to focus on the two things that I love – illustration and animals. So the park opened, I skipped off to see some orangutans in Sumatra and then it was the run-up to Christmas and I sold at the amazing Etsy Made Local Market in Brighton and gave a whole heap of illustrated animals new homes. So now its time to think ahead again and figure out where I want my little park to head. Here’s where I’m going to aim:
1. Get my head around online marketing and social media. This doesn’t come naturally to me, but having had such a successful craft fair and met so many people who really ‘got’ what I was trying to do, I know there are like-minded people out there on the interweb, I just need to find them. I’ve done lots of reading over Christmas and got plenty more homework to do, but I’m going to give it a good stab.
2. Blog regularly. I want my blog to reflect my wider interests in wildlife and conservation, and I really do love writing them once I get down to it, so I’m planning to post more regularly.
3. Get out the house more! Working at home on my own full time, its so easy to think I should be working constantly and feel guilty if I go out during the day, especially in the short dark days of winter. But every time I have a break, like over Christmas, I realise how important it is to get outside every day, even if only briefly. It makes my body and brain feel a zillion times better, and I’m more productive too. I know this is a common problem for freelancers, so if anyone else shares this resolution with me, do let me know how you’re getting on or if you have any tips!!
4. Be much more eco in how I run my business. I’m trying to do this in my personal life too, but I want to look at my packaging, the companies and materials I work with, and try to keep my impact to an absolute minimum.
5. And of course, don’t forget the thing I love to do…draw and make things! Learn some new skills, develop the ones I have and don’t stress about making mistakes.
Let’s see if I can stick to those this year! I’d love to know if anyone else is committing themselves to some goals for the year, it helps to support each other right? HAPPY 2016 FROM THE PARK!
If you live in Brighton, watch out for this chap – his plans for 2016 are to eat even more of your chips!