Just a few photos of my latest college project (I’m doing a professional certificate in Graphic Design for those that don’t know) that I’m submitting today. This one was to create an advertising campaign for a pair of trainers. I decided to take the classic Converse shoe, but to tell their story through the materials they are made of, the people who are involved and where they are from. The campaign aimed to promote Converse as an eco-friendly, fair trade and socially responsible brand (I don’t think this is necessarily true by the way, I made this up!), under the name ‘Know Your Shoe’.
To tell these stories, I took the form of a handwritten travelogue with little drawings, notes and observations about the people and what they do. To make it a bit more fun I added some nice strong splashes of colour (I love colour).
You can see my full Graphic Design portfolio (as well as bigger images) on Behance.